论文目录 | |
Acknowledgments | 第1-6
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摘要 | 第6-7
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Abstract | 第7-10
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Chapter 1 Introduction | 第10-24
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· Literature Review on Brand Name Translation | 第10-14
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· Essential Understanding of Brand Name | 第14-21
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· Cultural Characteristics of Brand Name | 第14-17
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· Elementary Functions of Brand Name | 第17-21
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· Practical Significance of Brand Name Translation | 第21-24
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Chapter 2 Theoretical Foundation of Brand Name Translation | 第24-38
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· The Theory of Adaption | 第24-31
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· Introduction to the Theory of Adaption | 第24-29
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· The Process of Adaption in Brand Name Translation | 第29-31
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· Functional Equivalence | 第31-33
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· Theoretical Connotation of Translation | 第33-38
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Chapter 3 Prerequisite for Cultural Adaption (Cultural Discrepancy) in Brand Name Translation | 第38-47
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· Cultural Discrepancy in National Attribute and Aesthetic Appreciation | 第39-42
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· Cultural Discrepancy in Moral Codes and Social Norms | 第42-44
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· Cultural Discrepancy Reflected in Cultural Peculiarities | 第44-47
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Chapter 4 Cultural Adaption in Brand Name Translation | 第47-86
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· Model of Adaption in Brand Name Translation | 第48-58
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· Essence of Cultural Adaption in Brand Name Translation | 第58-62
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· Manifestation of Cultural Adaption in Brand Name Translation | 第62-81
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· Adaption to Image and Religion | 第64-68
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· Adaption to History and Current Times | 第68-71
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· Adaption to Local Customs and Habits | 第71-73
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· Adaption to Connotative Meanings of Words | 第73-75
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· Adaption to Consumers’Purchasing Psychology | 第75-81
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· Brand Name Translation in Cross-Cultural Communication | 第81-86
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Chapter 5 Conclusion | 第86-89
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Works Cited | 第89-91
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攻读硕士学位期间发表的论文和取得的科研成果 | 第91页 |