论文目录 | |
| Synopsis | 第1-6
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| 摘要 | 第6-14
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| Introduction | 第14-17
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| · Intertextuality | 第14
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| · Advertisements and Advertising Translation | 第14-16
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| · Intertextuality in Advertising Translation | 第16-17
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| Chapter 1 An Overview on Intertextuality | 第17-28
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| · Meaning of Intertextuality | 第17-18
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| · Formulation and Development of the Concept—Intertextuality | 第18-20
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| · Types of Intertextual References | 第20-22
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| · Active or Passive | 第20-21
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| · Horizontal or Vertical | 第21
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| · Manifest or Constitutive | 第21
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| · Macro-intertextuality or Micro-intertextuality | 第21-22
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| · A Framework for Intertextual Analysis | 第22-23
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| · Recognizing and Transferring of Intertextual References | 第23-26
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| · Mediation | 第26-28
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| · Culture | 第26-27
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| · Objective of the Translation | 第27
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| · Intention of the Translator | 第27
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| · Linguistic Factor | 第27-28
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| Chapter 2 Characteristics of Advertising Language and Adtranslating Criteria | 第28-51
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| · Characteristics of Advertising Language | 第28-39
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| · Analysis from the Lexical Perspective | 第31-34
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| · Analysis from the Syntactical Perspective | 第34-36
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| · Rhetorical Devices in Advertising | 第36-39
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| · Important Factors for Accomplishing an Ad-translating Task | 第39-51
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| · Advertising Principle | 第39-40
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| · The Translator’s Own Competence | 第40-42
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| · Cultural Factor | 第42-43
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| · Linguistic Factor | 第43-51
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| Chapter 3 The Relation between Intertextuality Theory and Advertising Translation | 第51-68
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| · Intertextuality between SL Advertisements and the SL Culture | 第52-59
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| · Sources of Intertextual References | 第52-55
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| · Using Intertextual References in Composing Advertisements | 第55-59
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| · Intertextuality between SL Advertisements and TL Advertisements | 第59-61
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| · Completion of Source Texts | 第59-60
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| · Illustration of Source Texts | 第60
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| · Transformation from Source Texts. | 第60-61
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| · Intertextuality between the SL Culture and TL Advertisements | 第61-62
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| · Intertextuality between TL Advertisements and the TL Culture | 第62-68
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| · Intertextuality and the Transference of Associative Meanings | 第63-65
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| · Intertextuality and the Attention Value of the TL Ads | 第65
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| · Intertextuality and the Memory Value of the TL Ads | 第65-68
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| Chapter 4 Several Approaches to the Translation of Advertisements from the Intertextual Perspective | 第68-85
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| · The Translation of Trademarks | 第68-72
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| · Transliteration | 第69-70
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| · Literal Translation | 第70
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| · Comprehensive Method of Transliteration and Implication | 第70-71
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| · Adaptation | 第71-72
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| · The Translation of Advertising Slogans | 第72-81
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| · Distribution Translation. | 第74-76
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| · Parody Translation. | 第76-81
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| · Recreation Translation | 第81
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| · The Translation of Advertising Body Texts | 第81-85
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| Conclusion. | 第85-88
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| Bibliography. | 第88-91
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| Acknowledgements | 第91页 |
