论文目录 | |
Acknowledgements | 第1-7
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Abstract | 第7-9
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摘要 | 第9-10
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Chapter One Introduction | 第10-17
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· Objective of the Study | 第10-13
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· Structure of the Thesis | 第13-15
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· Data in Current Analysis | 第15-17
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Chapter Two An Overview of the Previous Studies on Advertising English and Advertising Translation | 第17-31
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· Advertising and Advertising English | 第17-24
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· Advertising | 第17-21
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· Advertising English | 第21-24
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· An Overview of the Previous Studies on Advertising English and Advertising Translation | 第24-31
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Chapter Three A Brief Interpretation of Advertising Text and Functional Analysis | 第31-45
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· A Brief Introduction to Text Analysis | 第31-36
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· Advertising English as A Special Register | 第36-41
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· Functional Analysis and Advertising Text | 第41-45
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Chapter Four Analysis of Advertising English in Textual Metafunction | 第45-82
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· Introduction | 第45-46
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· Halliday’s Functional Grammar and Three Metafunctions | 第46-52
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· Analysis of Advertising English in Textual Metafunction | 第52-79
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· Thematic Structure in Advertising English | 第52-62
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· Information Structure in Advertising English | 第62-67
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· Cohesion in Advertising English | 第67-79
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· Analyzing Model for Advertising English in Textual Metafunction | 第79-82
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Chapter Five Application of Textual Metafunction Analysis tEnglish-Chinese Advertising Translation | 第82-111
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· A Brief Introduction to Functional Translation | 第82-85
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· A Sketchy Interpretation of Textual Translation | 第85-87
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· Application of Textual Metafunction Analysis to English-Chinese Advertising Translation | 第87-107
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· Analysis of Thematic Structure Applied to English-Chinese Advertising Translation | 第88-96
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· Analysis of Information Structure Applied to English-Chinese Advertising Translation | 第96-100
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· Analysis of Cohesion Applied to English-Chinese Advertising Translation | 第100-107
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· Case Study—Translation of A Whole Ad | 第107-111
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Chapter Six Conclusion | 第111-113
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Bibliography | 第113-116
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Appendix I: The Ad for Case Study of Section · | 第116-117
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Appendix II: General Sources for the Ads in the Present Study | 第117-118页 |