论文目录 | |
| Abstract | 第1-6页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-12页 |
| 1.1 Background of Study | 第9-10页 |
| 1.2 Significance of the Study | 第10-11页 |
| 1.3 Research Method | 第11-12页 |
| Chapter Two Literature Review | 第12-17页 |
| 2.1 Researches on C-E International Publicity Translation | 第12-14页 |
| 2.2 Researches on Skopostheorie | 第14-15页 |
| 2.3 Researches on the C-E International Publicity Translation of Yi Culture | 第15-17页 |
| Chapter Three Theoretical Basis | 第17-21页 |
| 3.1 Basic Concept of Skopostherie | 第17页 |
| 3.2 Rules in Skopostheorie | 第17-18页 |
| 3.2.1 Skopos Rule | 第17-18页 |
| 3.2.2 Coherence and Fidelity Rules | 第18页 |
| 3.3 Importance of Studying C-E International Publicity Translation from thePerspective of Culture | 第18-21页 |
| 3.3.1 Concept of Culture | 第19页 |
| 3.3.2 The Importance of Culture in C-E International Publicity Translation | 第19-21页 |
| Chapter Four A Brief Analysis of C-E International PublicityTranslation in Liangshan | 第21-26页 |
| 4.1 Concept of C-E International Publicity Translation | 第21-22页 |
| 4.2 A Brief Analysis of C-E International Publicity Translation Materials inLiangshan | 第22-26页 |
| 4.2.0 Classification of International Publicity Materials | 第22-23页 |
| 4.2.1 Features of C-E International Publicity Translation Materials | 第23页 |
| 4.2.2 Problems in C-E International Publicity Translation Materials | 第23-26页 |
| Chapter Five C-E International Publicity Translation of Yi CultureBased on Skopostheorie | 第26-41页 |
| 5.1 A Brief Introduction to the Special Cultural Features of the Yi in Liangshan | 第26-29页 |
| 5.1.1 Language and Script | 第26-27页 |
| 5.1.2 Headdress and Costume | 第27页 |
| 5.1.3 Festivals | 第27-28页 |
| 5.1.4 Religion | 第28-29页 |
| 5.2 Principles of C-E International Publicity Translation of the Yi Culture inLiangshan | 第29-30页 |
| 5.3 Strategies to C-E International Publicity Translation of Yi Culture in Liangshanunder Skopos | 第30-36页 |
| 5.3.1 Transliteration and Literation | 第30-31页 |
| 5.3.2 Interpretation | 第31-33页 |
| 5.3.3 Adaptation Strategy | 第33-36页 |
| 5.4 Strategies to C-E International Publicity Translation of Yi Culture in Liangshanunder Coherence and Fidelity Rule | 第36-41页 |
| 5.4.1 Restructuring | 第37-39页 |
| 5.4.2 Analogy | 第39-41页 |
| Chapter Six Conclusion | 第41-43页 |
| Acknowledgements | 第43-44页 |
| Notes | 第44-45页 |
| Bibliography | 第45-47页 |
