论文目录 | |
| 摘要 | 第1-7
页 |
| Abstract | 第7-11
页 |
| Introduction | 第11-14
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| · Purpose of the Dissertation | 第11-12
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| · Structure of the Dissertation | 第12-14
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| Chapter One Theoretical background | 第14-19
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| · Background of the Theory | 第14-15
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| · Development of the Theory | 第15-16
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| · The Nucleus of the Theory- Skopos Theory | 第16-17
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| · Enlightenment of the Theory on Advertising Translation | 第17-19
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| · Three Rules in Functionalist Approach | 第17
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| · Dethronement of the Source Text | 第17-18
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| · The Role of Target Audience | 第18-19
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| Chapter Two Characteristics of Advertising English | 第19-32
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| · Definition of Advertising | 第19-20
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| · Components of Advertisement | 第20-21
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| · Language Features of Advertising English | 第21-32
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| · Linguistic Features of Advertising English | 第22-24
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| · Grammatical Features of Advertising English | 第24-27
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| · Rhetorical Devices Employed in Advertising English | 第27-32
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| Chapter Three Cultural Elements of International Advertising and Advertising Translation | 第32-40
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| · Advertising Translation as a Cross-Cultural Event | 第32-33
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| · Cultural Properties Reflected in Advertising | 第33-39
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| · Collectivism versus Individualism | 第34-37
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| · Past Orientation versus Future Orientation | 第37-38
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| · Direct versus Indirect Thinking Patterns | 第38-39
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| · Summary | 第39-40
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| Chapter Four Advertising Translation Strategies in View of Language and Cultural Differences | 第40-54
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| · Criteria for Advertising Translation | 第40-41
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| · A Distinction between International Advertising and Advertising Translation | 第41-44
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| · Enlightenment of Skopos Theory on the Selection of Strategies | 第44-53
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| · The Distinction between Adaptive Transfers of Advertising Translation and Direction-Oriented Advertising | 第44-45
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| · Strategies in View of Language and Cultural Differences | 第45-53
页 |
| · Summary | 第53-54
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| Chapter Five Conclusion | 第54-56
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| References | 第56-58
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| Acknowledgements | 第58-59
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| 个人简历 | 第59
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| 发表文章目录 | 第59
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