论文目录 | |
| Acknowledgements | 第1-4
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| Abstract | 第4-6
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| 摘要 | 第6-7
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| Contents | 第7-9
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| Figures | 第9-10
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| Chapter One Introduction | 第10-16
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| · Research Motivation | 第10-12
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| · Research Questions | 第12-13
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| · Research Methodology and Data Collection | 第13-14
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| · Thesis Structure | 第14-16
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| Chapter Two Literature Review | 第16-26
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| · Previous Researches on C-E Translation of Publicity Materials | 第16-22
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| · The Empirical Researches on C-E Translation of Publicity Materials | 第16-20
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| · The Theoretical Researches on C-E Translation of Publicity Materials | 第20-22
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| · Limitations of Previous Researches | 第22
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| · Previous Researches on the Adaptation Theory in Translation | 第22-26
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| · Brief Review of Pragmatic Translation | 第23
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| · Translation Studies Based on the Adaptation Theory | 第23-25
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| · Summary of Studies on the Adaptation Theory in Translation | 第25-26
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| Chapter Three Overview of Publicity Materials | 第26-32
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| · Several Terms and Their Concepts | 第26-28
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| · Features of Publicity Materials | 第28-29
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| · Essentials of C-E Translation of Publicity Materials | 第29-31
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| · Requirements of C-E Translation of Publicity Materials | 第31-32
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| Chapter Four Theoretical Framework | 第32-43
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| · Differentiation of Some Concepts | 第32-33
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| · Jef Verschueren's Adaptation Theory | 第33-37
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| · Language Use as a Choice-making Process | 第33-34
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| · Three Properties of Language | 第34-35
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| · Four Angles of Pragmatic Investigation | 第35-37
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| · The Explanatory Power of the Adaptation Theory for C-E Translation of Publicity Materials | 第37-40
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| · C-E Translation of Publicity Materials as a Process of Choice-making | 第38-39
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| · C-E Translation of Publicity Materials as a Process of Adaptation | 第39-40
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| · Specific Framework of the Thesis | 第40-43
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| Chapter Five Adaptation in C-E Translation of Publicity Materials | 第43-69
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| · Adaptation to the Linguistic Convention | 第43-49
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| · Adaptation to the Mental World | 第49-57
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| · Cognition | 第49-53
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| · Emotion | 第53-57
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| · Adaptation to the Social World | 第57-64
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| · Historical and Cultural Background | 第57-60
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| · Aesthetic Standards | 第60-63
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| · Religious Beliefs | 第63-64
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| · Adaptation to the Physical World | 第64-69
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| · Deixis of Place | 第65-66
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| · Deixis of Time | 第66-69
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| Chapter Six Conclusion | 第69-74
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| · Summary | 第69-72
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| · Limitations of the Present Research | 第72-73
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| · Suggestions for Future Research | 第73-74
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| Bibliography | 第74-81
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| 攻读学位期间发表的学术论文 | 第81-83
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