论文目录 | |
| Acknowledgements | 第1-6
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| Abstract (English) | 第6-8
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| Abstract (Chinese) | 第8-9
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| Contents | 第9-11
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| Chapter One Introduction | 第11-16
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| Chapter Two Theoretical Studies on Presupposition | 第16-26
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| 2.1. The History of Presupposition Studies | 第16-18
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| 2.2. Presupposition-triggers | 第18-19
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| 2.3. Theories of Presupposition | 第19-24
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| · Semantic Presupposition Theories | 第19-21
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| · Pragmatic Presupposition Theories | 第21-24
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| 2.4. Classifications of Presupposition | 第24-25
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| · Summary | 第25-26
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| Chapter Three Researches on Advertising | 第26-36
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| · Semiotic Approaches | 第26-28
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| · Linguistic Approaches | 第28-34
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| · Summary | 第34-36
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| Chapter Four Revised Presupposition Theory | 第36-59
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| 4.1. Metapragmatic Presupposition and Lingual Pragmatic Presupposition | 第36-54
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| · Metapragmatic Presupposition | 第38-42
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| · Lingual Pragmatic Presupposition | 第42-54
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| 4.2. Revised Gazdar's Canceling Mechanism | 第54-57
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| · Summary | 第57-59
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| Chapter Five Pragmatic Presupposition's Taxonomy in Verbal Advertising | 第59-79
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| · Chen Xinren's Classification | 第59-61
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| · Revised Categorization of Pragmatic Presupposition in Adverts | 第61-78
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| · Illocutionary Force and Perlocutionary Act | 第62-64
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| · Five Categories of Pragmatic Presupposition in Advertising | 第64-78
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| · Summary | 第78-79
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| Chapter Six Functions of Presupposition | 第79-86
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| · Presupposition and Coherence | 第79-82
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| · Presupposition and Legal Regulations | 第82-85
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| · Summary | 第85-86
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| Chapter Seven Conclusion | 第86-89
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| · Summary of This Thesis | 第86-87
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| · Limitation and Further Study | 第87-89
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| Bibliography | 第89-94
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| Appendix I 54 Lingual Pragmatic Presupposition-bearing Advertisements | 第94-97
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| Appendix II Advertisement Law of the People's Republic of China | 第97-104
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