[中等职业教育论文] 【摘要】随着我国互联网的蓬勃发展，上网人数的不断增加，电子商务作为一个新兴行业也有了前所未有的发展。网络购物逐步成为越来越多消费者新型的购物途径。同时，越来越多的企业也开始注重B2C业务，开始搭建网络商城、打造竞争产品、提升物流能力及投放广告，发展趋势锐不可当。但是，在看似大好前景的交易额下，却又大量的B2C电子商务企业纷纷倒闭，究其原因，是其营业利润收益的问题。本文对我国B2C电子商务服装行业网站的盈利模式进行介绍，并通过其财务报表分析其发展状况、盈利模式的优点和不足之处，从而找出存在的问题进一步提出优化策略，以期解决我国B2C电子商务网站在实际操作中遇到的问题。以及未来的发展前景，最后对电子商务网站盈利模式的选择及将来的发展前景给出自己的见解。
【关键词】：电子商务网站 B2C 盈利模式
Analysis of China's B2C e-commerce website profit pattern
-- In apparel industry, for example
【Abstract】With the viorous development of China's internet, the number of Internet users continues to increase, the electronic commerce as an emerging industry has been hitherto unknown development. Online shopping has gradually become a new shopping way more and more consumers. At the same time, more and more enterprises begin to pay attention to the B2C business, started building a network of the city, to create competitive products, improve the logistics capability and advertising, can't be held back development trend. However, in the volume of transactions seem promising, but B2C e-commerce enterprise massive collapsed, investigate its reason, is the business profit proble……
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